Introducing Business Matters
An Initiative of Free to Shine

How you lead your business matters. It matters to your team, your results, and your impact on the world.

Doing good, is good for business

The evidence is clear and compelling.

From 2017 to 2018, belief-driven buyers – those who will choose, switch, avoid or boycott a brand based on its stand on societal issues – increased from 51% of all buyers, to 64%. This trend rings true across age, gender, income level and locality, and is growing year by year.

(Edelman, Earned Brand Global Report, 2018)

Unilever’s purpose-led Sustainable Living brands grew 46% faster than the rest of their brands in 2017.
In 2018, they grew 69% faster.

Doing good matters to your customers and clients.
Let Free To Shine guide you on your journey to becoming a purpose-led business.

The business matters learning outcomes are designed to align with free to shine’s strategic goals of safety, education and leadership


As we create safe communities for children, we help you create a safer workplace.


As we educate girls, we help you educate your team and clients.


And as we help girls and young women become leaders in their communities, we help you develop your leadership skills.

What You’ll Get as Part of the Business Matters Program

  • Exclusive access to quarterly training videos to guide you and your team through our core learning outcomes.
  • Accompanying posters to display in your workplace to summarise and reinforce each lesson.

Learning Outcomes for Your Team

  • Ongoing updates and integration opportunities with the United Nations Sustainable Development Goals.
  • Gain a competitive advantage and attract new clients by amplifying your reputation as a purpose-led business.
  • Greater team engagement through group problem solving and a united focus.
  • Enhanced working relationships with your community and industry networks.

Select Your Level of Investment

Your Support Provides:
Level up
$90 per month
$350 per month
$1500 per month
School supplies, backpacks, books, pens & uniforms
Essential safety visits at girls’ homes and schools
Access to safe drinking water and veggie gardens
Additional curriculum classes
Bikes to help girls get to school
Leadership training to emerging leaders
Community trainings on preventing exploitation and abuse
Intensive social work interventions for those in crisis

How Close Are You to Becoming a Purpose-led Business?

Why not see how you rank on our Business Matters scorecard?

We’ll assess you and your business against four key areas: Impact, Safe Workplaces, Educated Teams & Clients and Leadership.

Find out your strengths and where you could make some improvements. It only takes 2 minutes to complete.

Take the ScorecardOr email us with your questions

What Business LEaders Say

The more you give the more you get back. Coming together behind a common cause […] built a better, stronger, more united team. I always wanted Pillow May to be a team, not just as my staff but as my customers as well. I wanted it to be like a network, and it really felt like that whole network just came together.

Jessica Pillow, Managing Director
Pillow May

We make an ongoing monthly contribution to Free To Shine and they have delivered everything we have expected for the support we give. The ground work and follow up they do is exceptional and worthy of every cent of support they receive. All we ask is they remain committed to achieving their goals and helping as many children as possible.

Justin Dowel, Managing Director
Natures Organics

We regularly receive communication from Free To Shine […] about the ongoing operations of their projects. We have never had to prompt these updates because they come at regular intervals with plenty of detail. We would absolutely partner with Free To Shine again. I don’t believe there is anything that can be done to improve this partnership.

Jacqueline Lapensee, Executive Assistant to the MD
Australian Ethical

Partnering to Achieve the Sustainable Development Goals

The Sustainable Development Goals (SDGs) are a universal call to action to build a better world for people and our planet by 2030. They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests. Your membership with Free To Shine will focus on 7 goals.

End poverty in all its forms everywhere
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure inclusive and quality education for all and promote lifelong learning
Achieve gender equality and empower all women and girls
Ensure access to water and sanitation for all
Promote inclusive and sustainable economic growth, employment and decent work for all
Promote just, peaceful and inclusive societies

Some of Our Current Business Members