Introducing Business Matters
An Initiative of Free to Shine
How you lead your business matters. It matters to your team, your results, and your impact on the world.
Doing good, is good for business
The evidence is clear and compelling.
From 2017 to 2018, belief-driven buyers – those who will choose, switch, avoid or boycott a brand based on its stand on societal issues – increased from 51% of all buyers, to 64%. This trend rings true across age, gender, income level and locality, and is growing year by year.
(Edelman, Earned Brand Global Report, 2018)
Unilever’s purpose-led Sustainable Living brands grew 46% faster than the rest of their brands in 2017.
In 2018, they grew 69% faster.
Doing good matters to your customers and clients.
Let Free To Shine guide you on your journey to becoming a purpose-led business.
The business matters learning outcomes are designed to align with free to shine’s strategic goals of safety, education and leadership
As we create safe communities for children, we help you create a safer workplace.
As we educate girls, we help you educate your team and clients.
And as we help girls and young women become leaders in their communities, we help you develop your leadership skills.
What You’ll Get as Part of the Business Matters Program
- Exclusive access to quarterly training videos to guide you and your team through our core learning outcomes.
- Accompanying posters to display in your workplace to summarise and reinforce each lesson.
Learning Outcomes for Your Team
- Ongoing updates and integration opportunities with the United Nations Sustainable Development Goals.
- Gain a competitive advantage and attract new clients by amplifying your reputation as a purpose-led business.
- Greater team engagement through group problem solving and a united focus.
- Enhanced working relationships with your community and industry networks.
Select Your Level of Investment
How Close Are You to Becoming a Purpose-led Business?
Why not see how you rank on our Business Matters scorecard?
We’ll assess you and your business against four key areas: Impact, Safe Workplaces, Educated Teams & Clients and Leadership.
Find out your strengths and where you could make some improvements. It only takes 2 minutes to complete.
What Business LEaders Say
The more you give the more you get back. Coming together behind a common cause […] built a better, stronger, more united team. I always wanted Pillow May to be a team, not just as my staff but as my customers as well. I wanted it to be like a network, and it really felt like that whole network just came together.
We make an ongoing monthly contribution to Free To Shine and they have delivered everything we have expected for the support we give. The ground work and follow up they do is exceptional and worthy of every cent of support they receive. All we ask is they remain committed to achieving their goals and helping as many children as possible.
We regularly receive communication from Free To Shine […] about the ongoing operations of their projects. We have never had to prompt these updates because they come at regular intervals with plenty of detail. We would absolutely partner with Free To Shine again. I don’t believe there is anything that can be done to improve this partnership.
Partnering to Achieve the Sustainable Development Goals
The Sustainable Development Goals (SDGs) are a universal call to action to build a better world for people and our planet by 2030. They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests. Your membership with Free To Shine will focus on 7 goals.